DRAG DROP

Mendelow developed a matrix in which he characterised stakeholders by reference to their degree of power and level of interest.

Place the correct category against each of the classes of stakeholders.

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Correct Answer:

RRR is a state-funded hospital serving a major city. It is under political pressure to reduce the waiting times of patients requiring surgical operations who need to stay at the hospital for several nights. The doctors blame a lack of bed spaces and are calling for more investment in extra beds.

You have been conducting some research into the problem and have discovered the following problems affecting the utilisation of the existing beds at RRR:

• many patients stay extra nights due to lack of communication with the health professionals needed to monitor the patients at home

• beds are left empty each day when patients miss their admission date but there are no proc esses to inform other patients to offer them the space

• patients are admitted on days when there are no spaces available on the special equipmen t needed to treat their particular condition

Which THREE linkages between Primary Activities in the Value Chain of RRR need to be improved to provide extra bed spaces at RRR?

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Which TWO of the following statements are NOT characteristics of a robust ‘coaching climate’?

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T is a management consultant. He was recently contracted by company XYZ to act as an external Change Agent in aprogramof change being undertaken. T’s first task was to assist XYZ in clearly defining the outcomes of the changeprogramand ensure that these were achievable. T also set up a number of change teams and led several workshops and team building exercises. Many of XYZ’s staff were resistant to the changeprogram.

Therefore, T had to ensure that he created an appropriate vision for the change and was able to resolve any conflict which occurred during the changeprogram.

Which THREE of the following are the key skills of a Change Agent demonstrated by T?

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Which of the following statements would encourage anOrganizationto use Scenario Planning?

Select ALL that apply.

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A leading supermarket chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board is concerned that when the next Annual General Meeting is held, it will need to have a viable strategy to present to its shareholders, in order to prevent shareholders’ protests.

In the past the company has been reluctant to offer an Internet shopping

service. However, it now believes that by offering this service and also introducing customer relationship marketing (CRM) this will produce a strategy that will help it to improve its competitiveness.

Which of the following statements apply to CRM? Select ALL that apply.

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HHH is about to undergo a period of significant change. HHH intends to draw upon the model suggested by Beer and Nohria, concerning ‘Theory E’ and ‘Theory O’. In which circumstances should HHH use ‘Theory O’ strategies? Select ALL that apply.

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AAA manufactures and sells a range of travel suitcases. One model, the ‘Executive’ has seen sales growth of around 3% for the last two years, following strong growth since its introduction eight years ago. This slow down in the ‘Executive’ sales growth is largely due to AAA’s competitors offering products in direct competition with the ‘Executive’. AAA has therefore had to reduce its price to match those of its major competitors. AAA has also recently upgraded the features of the ‘Executive’ model to include a variety of different colours and materials. It has also launched a marketing campaign to promote the benefits of the ‘Executive’ model against its competitors products.

Which stage of the product life cycle has the ‘Executive’ model of suitcases reached?

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TTT is a partnership that designs a specialist type of construction project for clients. It does not build the construction projects itself. TTT has eight partners who are skilled architects. Each partner works independently on their own projects. The partners rarely meet except to agree how to share out TTT’s very significant profits.

The partners are disappointed that TTT is not growing as fast as it has in the past. Each partner is fully employed on their own projects and none has the time to recruit new architects to TTT. They are frustrated at the lack of leadership in TTT, although none of the partners are willing to take on a more senior role.

Which THREE of the following does TTT need to address?

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JJJ is a private company belonging to a famous former athlete. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit centre and the manager of each centre is paid bonuses based on its financial performance.

Three years ago it introduced multidimensional performance measures into its management control systems. These measure capacity utilisation, financial performance, competitiveness, innovation, and the flexibility of its centres to cope with changing demands.

The managers of its centres have been leaving at a very high rate over the last two years. They have claimed that the measures are too open to interpretation and when they think they are improving the centre’s performance they are told they are doing the wrong thing. They also complain that the managers in the centres near big cities find it much easier to reach their targets than the managers of other centres.

Using Fitzgerald and Moon’s Building Block model, where does the problem lie?

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