Based upon the program settings shown, what is a reason the program would not appear in reporting?

An analyst notices that a particular program does not appear in any revenue cycle explorer, program

or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?
A . The Analytics Behavior on the channel is set to Inclusive’.
B. The Analytics Behavior on the program is set to Operational’.
C. The program has the period cost set to 0 for the current month.

View Answer

Answer: B

Explanation:

A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program’s visibility in reporting.