LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew.
LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status
* Sends a series of emails to renew their subscription
* Gives sales continuous insights to prospect engagement
Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew.
LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status
* Sends a series of emails to renew their subscription
* Gives sales continuous insights to prospect engagement
Based on the above criteria what would you recommend to LenoxSoft?
A . Build automation rules add criteria as Contact as blank add action as notify assigned user
B . Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C . Build dynamic list add criteria as Contact as blank add action as notify assigned user
D . Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
Answer: C
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