At which stage of product life cycle, price competition between sellers will be the most intense?

At which stage of product life cycle, price competition between sellers will be the most intense?
A . Growth stage
B . Introductory stage
C . Maturity stage
D . Decline stage

View Answer

Answer: D

Explanation:

The term product life cycle refers to the length of time a product is introduced to consumers into the market until it’s removed from the shelves. The life cycle of a product is broken into four stages― introduction, growth, maturity, and decline.

Source: https://blueoceanoutsource.co.ke/the-product-life-cycle-concept/

At maturity stage, price competition sets in as more and more supply capacity has been added by new entrants, then the competition will be the most intense.

Reference: CIPS study guide page 90-91

LO 2, AC 2.2