As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?

A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.

As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?
A . The total cost should be split between the month the cost is incurred and the month the program is live (January and February)
B . The month in which the cost is incurred (January)
C . The month in which the program is live (February)

View Answer

Answer: B

Explanation:

In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1. In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1. This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning