Arrange these events in sequence:

Arrange these events in sequence:

A) The visitor is now a prospect.

B) A visitor submits a conversion form

C) A cookie is applied

D) The prospect’s activity history is available to view in Marketing Cloud Account Engagement

E) Visitors access your company website
A . ECBAD
B . EBADC
C . CBADE
D . ADECB

View Answer

Answer: A

Explanation:

The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied ©, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect’s activity history is available to view in Marketing Cloud Account Engagement (D) 4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior