Universal Containers (UC) acquired two companies. As part of its transformation and consolidation program, UC needs to bring all of its disparate partner strategies together and see what can be combined across all of its indirect sales channels. Each company currently has its own Salesforce environment utilizing Sales Cloud and Experience Cloud for Partners. Each company also follows its own unique business processes for partners. However, UC has recently developed a new vision and journey focused on a single indirect channel with a single Salesforce environment aligned to its corporate strategy.
Given UC’s new journey for engaging its indirect channel, what are the next two steps the Solution
Architect should recommend? Choose 2 answers
A . Completely unify all the channel strategies under the acquiring company’s brand and strategy.
B. Tell the stakeholders to focus on having a single Partner Community across all channels with a singular branding.
C. Create an adoption plan for the Direct Sales team to engage with the Indirect Sales team in a sell-with model within the new Partner Communities.
D. Identify the need for multiple Partner Communities by Indirect Sales Channel with branding and content specific to each channel.
Answer: CD
Explanation:
channel sales or indirect sales are sales that use an intermediary such as partners, resellers, dealers, or brokers. Channel sales can provide many benefits for businesses, such as expanding market reach, reducing costs, increasing customer satisfaction, and enhancing brand awareness.
Salesforce Partner Community is a community consisting of different Salesforce partners who work in sync with an organization to achieve specific goals and carry out specific activities. Salesforce Partner Community allows sharing and access to data, managing, tracking, and forecasting partner sales, creating personalized and connected sites and portals for partners, and integrating with other services.
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