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Which of the following customer relationship management activities most appropriately is used for revenue generation?
Which of the following customer relationship management activities most appropriately is used for revenue generation? A. Generating customer leads B. Generating graphic sales models C. Measuring customer preferences D. Identifying customer marginsView AnswerAnswer: A Explanation: Customer relationship management (CRM) activities aimed at revenue generation often focus on identifying and attracting...
Which of the following supply chain strategies would be most appropriate for the two product families?
A company produces and distributes a family of soft drinks in a single country. It has developed and will introduce a new family of soft drinks for weight- and health-conscious individuals. There currently are no competitors with nationwide distribution for this category of soft drinks. Which of the following supply...
The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and:
The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and:A . design history.B . available capacity.C . inventory balance.D . warehouse location.View AnswerAnswer: B Explanation: When making a make-or-buy decision, several factors must be considered beyond costs and proprietary knowledge. The option to "make" implies manufacturing the...
Which of the following distribution strategies would be the most appropriate for the business-strategy change?
A company that produces standardized products and sells them through retailers via a responsive transportation system has decided to expand its sales with an online store for customized products. Which of the following distribution strategies would be the most appropriate for the business-strategy change?A . Local distribution centers serving retailers...
Which of the following measures effectively evaluates overall resources in a distribution warehouse?
Which of the following measures effectively evaluates overall resources in a distribution warehouse? A. Throughput B. Cube utilization C. Filled pallet positions D. Labor efficiencyView AnswerAnswer: A Explanation: Throughput is an effective measure to evaluate the overall resources in a distribution warehouse. It refers to the amount of material or...
Which of the following actions typically would be considered part of a reverse logistics strategy?
Which of the following actions typically would be considered part of a reverse logistics strategy? A. Offering a discount on new purchases when used products are returned B. Reducing the amount of packaging material used in shipping C. Manufacturing products in batches consistent with full-truckload shipments D. Batching returns of...
The company can be classified as what type of enterprise?
A company originally based in Germany sets up companies in India, China, Vietnam, Mexico, and Brazil. It sources most of the raw materials locally and employs the local workforce to manage and produce finished goods. Most of the goods produced are consumed in the same country. The company can be...
Which of the following actions is most appropriate?
A company's supply chain depends heavily on sourcing from international suppliers. Conditions increasingly threaten supply continuity. Which of the following actions is most appropriate?A . Source from domestic suppliers.B . Conduct a risk assessment.C . Carry additional safety stock.D . Spread logistics across multiple carriers.View AnswerAnswer: B Explanation: When supply...
Which of the following attributes typically makes reverse logistics processes more complicated than outbound logistics processes?
Which of the following attributes typically makes reverse logistics processes more complicated than outbound logistics processes?A . Lead times for shipments are more variable.B . Individual packages and cartons are less uniform.C . There are more regulations mandated by local governments.D . There is more competition for scarce transportation lanes.View...
Which of the following actions is most effective in helping to select a service provider?
A company considers outsourcing its information technology support to a low-cost region on another continent. The company currently has no business presence there. Which of the following actions is most effective in helping to select a service provider?A . Contacting the country's consulate for leadsB . Contacting the country's local...
