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A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers.
A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:A . create a more loyal customer base.B . improve customer satisfaction rates.C...
Which of the following practices has improved management of the customer pipeline?
Which of the following practices has improved management of the customer pipeline?A . Reverse auctionsB . Sales force automationC . Finite capacity planningD . Point-of-purchase metricsView AnswerAnswer: B Explanation: Sales force automation (SFA) has significantly improved the management of the customer pipeline. Here’s how: Efficiency: Automates routine sales tasks such...
Which of the following situations is an example of postponement?
Which of the following situations is an example of postponement?A . Shipments are broken down into small groups for reshipment.B . Shipments are consolidated immediately for reshipment.C . Production begins after a customer order is received.D . Partially assembled goods are assembled at a later stage.View AnswerAnswer: D Explanation: Postponement...
data sources should be used as part of a demand management process?
In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?A . Inventory levelsB . Contractual obligationsC . Customer profitabilityD . Scheduled marketing activitiesView AnswerAnswer: D Explanation: Demand management is a critical function in...
Maintaining a long-term collaborative relationship with a trading partner requires:
Maintaining a long-term collaborative relationship with a trading partner requires: A. formal and informal communication. B. interconnected information systems. C. one partner regularly exercising power. D. standardized terms of agreement.View AnswerAnswer: A Explanation: Context: Long-term collaborative relationships in business require various forms of communication and mutual understanding. Options Breakdown: A....
A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?
A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities? A. Customer differentiation B. Order winner segregation C. Market...
After identifying the potential causes for delays in communicating demand information up the supply chain, the trading partners should take which of the following actions?
After identifying the potential causes for delays in communicating demand information up the supply chain, the trading partners should take which of the following actions?A . Implement a higher-speed data communications network.B . Change procedures so data is communicated more frequently.C . Identify the root causes for the delays.D ....
Managing supply chain risks includes which of the following activities?
Managing supply chain risks includes which of the following activities?A . Developing alternatives to key suppliersB . Setting aside funds for disruption-recovery effortsC . Charging each supply chain partner a portion of risk costD . Creating extra inventory to cover disruptions in the supply chainView AnswerAnswer: A Explanation: Managing supply...
A manufacturer offers a trade-in allowance on a new machine when the customer returns the old machine. The manufacturer reconditions the returned machine locally and then sells it on the used market for a profit.
A manufacturer offers a trade-in allowance on a new machine when the customer returns the old machine. The manufacturer reconditions the returned machine locally and then sells it on the used market for a profit. This program is an example of a focus on: A. environmentally sensitive engineering. B. gray...
A return material authorization (RMA) policy is used in reverse logistics to:
A return material authorization (RMA) policy is used in reverse logistics to: A. physically transport returned items by using an efficient transportation mode. B. minimize the number of returned items by involving product design and demand forecasting. C. reduce the cost of returned items by refusing to accept items that...
