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What is the primary role of marketing in supporting supply chain management?
What is the primary role of marketing in supporting supply chain management?A . Selecting favored supplier partnersB . Developing efficient customer channelsC . Focusing on short-term forecasting accuracyD . Working with research and development on slow-moving productsView AnswerAnswer: B Explanation: Marketing plays a pivotal role in supporting supply chain management...
A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:
A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to: A. analyze product profitability by market segment. B. discontinue the product based on eroding profitability. C. provide additional incentives to the sales force. D. increase promotional activity across all markets.View AnswerAnswer:...
The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:A . a quick response program.B . quality function deployment.C . total quality management.D . early supplier involvement.View AnswerAnswer:...
The primary objective of supply chain management is:
The primary objective of supply chain management is:A . minimizing transportation costs.B . reducing inventory levels.C . taking a systems approach.D . implementing advanced technologies.View AnswerAnswer: C Explanation: The primary objective of supply chain management is to take a systems approach. This involves viewing the supply chain as a whole,...
A main benefit of using customer relationship management (CRM) is:
A main benefit of using customer relationship management (CRM) is: A. maximization of on-time delivery. B. minimization of product returns. C. identification of customers with high lifetime value. D. finding new markets for existing products and services.View AnswerAnswer: C Explanation: Context: Customer relationship management (CRM) systems offer various benefits, including...
In an advanced planning system, which of the following modules feeds the master planning module?
In an advanced planning system, which of the following modules feeds the master planning module?A . Purchasing planningB . Demand planningC . Distribution planningD . Fulfillment planningView AnswerAnswer: B Explanation: In an advanced planning system (APS), the demand planning module feeds the master planning module. Demand planning involves forecasting customer...
A manufacturer of consumer packaged goods with a single plant and nine regional distribution centers is considering reducing the number of distribution centers in its system.
A manufacturer of consumer packaged goods with a single plant and nine regional distribution centers is considering reducing the number of distribution centers in its system. Reducing the number of distribution centers most likely will reduce fixed warehousing and the cost of:A . storing cycle inventory in the distribution centers.B...
Which of the following segmentation strategies would best support this plan?
A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan? A. Group B. Channel C. Regional D. LocationView AnswerAnswer: B Explanation: Context: The company intends to charge different prices for...
The most likely benefit of implementing a collaborative transportation management system is:
The most likely benefit of implementing a collaborative transportation management system is: A. lower distribution center operating costs. B. fewer transportation planners. C. less variability in picking and packing time. D. less variability in transportation costs.View AnswerAnswer: D Explanation: Implementing a collaborative transportation management system (TMS) offers several benefits by...
Customizing can be an effective warehousing strategy because it allows a company to:
Customizing can be an effective warehousing strategy because it allows a company to:A . allocate available storage space to optimize handling costs.B . address trade-offs between space and material handling needs.C . effectively design its inbound and outbound dock areas.D . add value to the product through modification, labeling, and...
