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Which of the following segmentation strategies would best support this plan?
A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan?A . Group B. Channel C. Regional D. LocationView AnswerAnswer: B
Which of the following factors typically is most important in successfully implementing sales and operations planning (S&OP)?
Which of the following factors typically is most important in successfully implementing sales and operations planning (S&OP)?A . Involvement of specialists from all functional groups within an organization B. Creation of a dedicated S&OP organizational unit C. Involvement and accountability at senior management level D. Focus on 3 months to...
Allowing for organizational restructuring is an example of which of the following steps in creating successful strategic alliances among suppliers?
Allowing for organizational restructuring is an example of which of the following steps in creating successful strategic alliances among suppliers?A . Managing multifaceted relationships B. Negotiating a win-win deal C. Planning for change D. Conducting pulse checksView AnswerAnswer: C
Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?
Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?A . Cost leadership B. Service differentiation C. Customer focus D. Market responsivenessView AnswerAnswer: A
The purpose of continuous improvement in the supply chain is to:
The purpose of continuous improvement in the supply chain is to:A . eliminate the root causes of problems. B. improve interorganizational communication. C. develop better written procedures. D. reduce product costs.View AnswerAnswer: A
A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?
A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?A . Internal rate of return (IRR) B. Lifetime customer value (LCV) C. Net present value (NPV) D. Return on investment (ROI)View AnswerAnswer: B
Benchmarking a firm's performance against industry competitors is most valuable because it can reveal:
Benchmarking a firm's performance against industry competitors is most valuable because it can reveal:A . a competitor's manufacturing processes. B. a firm's leadership ranking relative to industry peers. C. which processes require improvement. D. that no further improvement is possible.View AnswerAnswer: C
In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?
In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?A . Inventory levels B. Contractual obligations C. Customer profitability D. Scheduled marketing activitiesView AnswerAnswer: D
Which of the following forecasting methods relies on the opinions of a panel of experts?
Which of the following forecasting methods relies on the opinions of a panel of experts?A . Delphi technique B. Survey method C. Causal method D. Time series analysisView AnswerAnswer: A
Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?
Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?A . Reducing the size of the sales force by automating activities B. Gaining a better understanding of customer requirements C. Implementing automated inter-organizational processes D. Focusing sales efforts on the most profitable customersView AnswerAnswer: B
