An idea is deemed successful if it strikes a balance among these three main criteria: Note: There are 3 correct answers to this question.
A . Desirability – who will want to use or buy the product/service?
B . Viability – how sustainable is the idea in the long term?
C . Feasibility – what can be possibly achieved in the near future?
D . Differentiability – what is engaging with people directly?
Answer: A,B,C
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