An analysis of the external environment requires the Prep firm to identify its:

An analysis of the external environment requires the Prep firm to identify its:
A . weaknesses of lack of capital and low website visibility.
B . strength of world-class customer service and high-quality staff.
C . Customer-centric strategy and attractive store design
D . New generation of consumers and industry price fluctuation

View Answer

Answer: D

Explanation:

Note the term, "external" which applies to opportunities and threats while "internal" has to do with "strengths and weaknesses". External environmental analysis involves a consideration of opportunities and threats (new generation of consumers and industry price fluctuation) , the external component of a SWOT study.