What should the Architect recommend to their client regarding field creation best practices?

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event. What...

August 12, 2023 No Comments READ MORE +

What should the Architect recommend to their client regarding field creation best practices?

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event. What...

August 12, 2023 No Comments READ MORE +

Which two steps should the consultant perform to find the root cause?

An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports...

August 11, 2023 No Comments READ MORE +

Which two steps should the consultant perform to find the root cause?

An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports...

August 11, 2023 No Comments READ MORE +

Which steps should the Adobe Marketo Engage Architect take to make sure that the REST API is set up correctly?

A company has a meeting with a third party that wants to begin submitting leads captured through various channels. These leads are aware that the third party will share their information with the company and have provided consent through their engagement. The third party will send the leads through a...

August 10, 2023 No Comments READ MORE +

Which two steps should the consultant perform to find the root cause?

An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports...

August 10, 2023 No Comments READ MORE +

What should the Architect recommend to their client regarding field creation best practices?

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event. What...

August 9, 2023 No Comments READ MORE +