- All Exams Instant Download
What should the Architect recommend to their client regarding field creation best practices?
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event. What...
Which two steps should the consultant perform to find the root cause?
An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports...
How should this requirement be met?
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads...
What is the best set of user role permissions for the agency users?
The VP of Marketing is concerned about the workload of the marketing team and wants to hire an agency to assist the team by building campaigns and programs within their Adobe Marketo Engage instance. The biggest concern is adding users who may be able to access and accidentally break established...
Which two steps should the consultant perform to find the root cause?
An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports...
In which order should the different types of scoring be rolled out?
People who search the web for wholesale suppliers of gourmet treats In which order should the different types of scoring be rolled out?A . Predictive, Behavior Demographic, Intent, Product B. Behavior, Demographic, Predictive, Product, Intent C. Behavior, Intent, Demographic, Product, PredictiveView AnswerAnswer: B Explanation: The order of the different types...
How should the Marketo Engage Architect approach the platform integration?
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a nonprofit client with two different third-party platforms. The requirements are outlined below: Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every...
Marketing is responsible for acquiring new customers 0 through online, television advertising, and email campaigns, and for cross-selling new services to customers through IM, email, and in-app campaigns. Evaluating the success of these campaigns has been a persistent problem: although the company can track revenue by product line, it can't attribute those revenues to campaigns: for example, did a new loan come from onboarding a new customer, or by cross-selling a savings-account customer?
Refer to the case study. UNICORN FINTECH COMPANY PROFILE Unicorn Fintech is a mobile-only financial-services startup created by a consortium of consumer banks to resell savings, checking, loan, transfer/remittance, and other services from a secure smartphone app. The company is venture-funded, and plans to reach profitability before a planned IPO...
What should the Architect recommend to their client regarding field creation best practices?
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event. What...
How can the Consultant edit the programs for scalability and efficiency?
An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps: • If Acquisition Program is Empty, change Acquisition Program to the current program's name • Change the status in the program (based on the action) • Write...
