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Which token would a marketer use to include a unique access URL in a webinar confirmation email?
Which token would a marketer use to include a unique access URL in a webinar confirmation email?A . {{my.member URL}}B . {{member webinar url}}C . {{lead.webinar url}}View AnswerAnswer: B Explanation: To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token....
In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)
In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)A . The email asset must be approved.B . Head Start must be enabled.C . The Email Program must be approved.D . The A/B test must be set up.View AnswerAnswer: A, C Explanation:...
Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?
Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?A . Whole EmailB . Subject LineC . Date/TimeView AnswerAnswer: A Explanation: To optimize the email’s design to increase the email click rate, the marketer would use the whole email A/B...
In their company's person scoring model, which type of scoring would they use?
An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?A . SegmentationB . DemographicC . BehavioralView AnswerAnswer: B Explanation: Demographic scoring is a type of person scoring that assigns points based...
What does this value represent?
A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." . What does this value represent?A . 52 people have been called by telemarketing agents and became members of this program.B...
In the Email Editor, how would a marketer send an email for preview prior to launch?
In the Email Editor, how would a marketer send an email for preview prior to launch?A . Campaign Settings > PreviewB . Email Actions > Send SampleC . Email Settings > Send TestView AnswerAnswer: B Explanation: To send an email for preview prior to launch, a marketer can use the...
Within the program, where would the marketing manager make this change?
A marketing manager needs to change the channel of an Event Program from Webinar to Seminar. Within the program, where would the marketing manager make this change?A . Local AssetsB . Event ActionsC . Setup tabView AnswerAnswer: C Explanation: To change the channel of an Event Program from Webinar to...
Which effect does a paused cadence have on a member of a live Engagement Program?
Which effect does a paused cadence have on a member of a live Engagement Program?A . The paused member will be removed from the Engagement Program.B . The paused member will not receive activated content in the next castC . The paused member will receive activated content in the next...
Which program types are available in Adobe Marketo Engage?
Which program types are available in Adobe Marketo Engage?A . Drip, Event, Email Send, DefaultB . Event, Engagement, Email, DefaultC . Event, Nurture, Newsletter, DefaultView AnswerAnswer: B Explanation: According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to...
Which type of opt-in process is being used?
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in. Which type of opt-in process is being used?A . Single opt-inB . Automatic opt-inC . Double opt-inView AnswerAnswer: C Explanation:...
