A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?
- A . Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
- B . Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
- C . Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A . Salesforce
- B . Zoho
- C . Microsoft Dynamics
- D . Freshworks CRM (Formerly Freshsales)
A, C
Explanation:
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace?
- A . Create a Role for the intern that grants permissions only for the APJ Partition.
- B . Create a Role for the intern that grants permissions only for the APJ Workspace.
- C . Create a User for the intern that grants access only to the APJ Workspace.
B
Explanation:
In Adobe Marketo Engage, workspaces and roles are used to control access to resources. Workspaces are essentially containers for your Marketo assets, like emails, landing pages, campaigns, etc., and they can be set up to restrict access to certain groups or regions, such as APJ in this case.
Roles, on the other hand, are used to control what users can do within their workspace. So, in order to restrict the intern’s access strictly to the APJ Workspace, Michael needs to create a Role that grants permissions only for that specific Workspace.
Note that workspaces and partitions are not the same thing in Marketo. Partitions are about data access, specifically, leads. Workspaces, in contrast, control access to marketing assets. Therefore, creating a role that only allows access to the APJ Partition (Option A) would not be correct because it wouldn’t necessarily limit the intern’s access to just the APJ Workspace.
Option C is also incorrect because users themselves don’t have direct control over access to specific workspaces. Instead, they are assigned roles, and it is those roles that dictate what workspace a user can access and what they can do within it.
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?
- A . Check User Login History
- B . Use Audit Trail
- C . View Lead Activity
B
Explanation:
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.
A business practitioner is building a Center of Excellence’ workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?
- A . Put them inside a folder and share that folder with the other desired workspaces.
- B . Clone them to the Design Studio of the other desired workspaces.
- C . Approve them and they will automatically be shared with all other workspaces.
B
Explanation:
Adobe Marketo Engage does not provide a built-in feature to directly share assets like landing pages and email templates across multiple workspaces. Each workspace in Marketo has its own Design Studio, and assets are not shared automatically between different workspaces.
So, in order to share these best practice assets, the business practitioner would need to clone them to the Design Studio of the other workspaces where they need to be used. Each workspace would then have its own copy of the templates.
Option A is incorrect because folders in Marketo cannot be shared across workspaces. Each workspace has its own set of folders and these cannot be accessed from another workspace.
Option C is also incorrect because simply approving an asset does not share it with other workspaces. The approval of an asset is a step in the asset’s lifecycle within a workspace, but it does not change the accessibility of the asset from other workspaces.
Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.
What does Greg need to do in order to make this happen?
- A . Assign the team member’s User to the APJ Partition.
- B . Adjust the team members User to allow access to the APJ Workspace
- C . Adjust the team members Role to allow access to the APJ Workspace.
B
Explanation:
To grant access to a different Workspace, Greg needs to adjust the team member’s User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A . There are more design options for the form’s layout
- B . The form can be shared across workspaces
- C . The form can be used across multiple programs
C
Explanation:
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across
workspaces
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?
- A . The new email has not been activated.
- B . The stream has not been set as activated.
- C . All Persons in the stream have exhausted their content.
A
Explanation:
A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
- A . Only for people who click the link in the email
- B . Only for people already known in the database
- C . For all people going to the landing page
B
Explanation:
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead’s record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:
In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:
Why have these tokens been set up in this folder?
- A . As an easy example to copy to all programs Inside the folder.
- B . So they will be available in all programs inside the folder.
- C . No reason. Tokens only have a function inside a program.
B
Explanation:
The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values
David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value’ flow step required to achieve his goal?
- A . System
- B . Person/Lead
- C . Trigger
A
Explanation:
To time-stamp a custom field with the current date and time, David would use a System token in the “Change Data Value” flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign. There are no other triggers or filters in the smart list in the smart campaign.
Will the campaign process all leads who have a Marketing Opt-in value of True?
- A . Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
- B . No, the campaign will only process web form fill out leads but not leads from a list import.
- C . No, the campaign will process only existing leads but not new leads.
B
Explanation:
The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger “Data Value Changes” only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his
team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A . Original Source Info
- B . Lead Source
- C . Acquisition Program
A
Explanation:
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can help identify the source of web traffic that led to the person’s creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
An analyst notices that a particular program does not appear in any revenue cycle explorer, program
or opportunity analyzer reports.
Channel settings:
Program Settings:
Based upon the program settings shown, what is a reason the program would not appear in reporting?
- A . The Analytics Behavior on the channel is set to Inclusive’.
- B . The Analytics Behavior on the program is set to Operational’.
- C . The program has the period cost set to 0 for the current month.
B
Explanation:
A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program’s visibility in reporting.
Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)
- A . Unsubscribed
- B . Marketing Suspended
- C . Email Address
- D . Email Invalid
A, D
Explanation:
Two fields on the person’s record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person. Email Invalid is a field that indicates whether a person’s email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.