Adobe AD0-E555 Adobe Marketo Engage Professional Online Training

Question #11

Without using Smart Campaigns, communication limits automatically apply to which two program types? (Choose two.)

A . Default
B . Email
C . Engagement
D . Event

Question #12

An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20.

In their company’s person scoring model, which type of scoring would they use?

A . Segmentation
B . Demographic
C . Behavioral

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Question #13

In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)

A . The email asset must be approved.
B . Head Start must be enabled.
C . The Email Program must be approved.
D . The A/B test must be set up.

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Correct Answer: A, C
A, C

Explanation:

To send an email using an Email Program in Marketo, you need to follow these steps:

Create an Email Program by selecting the Email Program type and the Email Send channel. You can use a Master Program Template (MPT) to save time and maintain consistency12

Create or select an email asset that you want to send. You can use an existing email template or create a new one. You can also personalize your email using tokens, dynamic content, and snippets3 Approve the email asset by clicking the green checkmark icon next to the email name. This will make the email available for use in the Email Program3

Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.

Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.

If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.

Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.

Reference: 1: Create an Email Program | Adobe Marketo Engage 2: Marketo Success Series: Email Programs – Marketing Nation 3: Send an Email | Adobe Marketo Engage : Choose Recipients for an Email Program | Adobe Marketo Engage : Schedule an Email Program | Adobe Marketo Engage: Create an A/B Test in an Email Program | Adobe Marketo Engage : Approve an Email Program | Adobe Marketo Engage

Question #14

In the Email Editor, how would a marketer send an email for preview prior to launch?

A . Campaign Settings > Preview
B . Email Actions > Send Sample
C . Email Settings > Send Test

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Question #15

What are two possible purposes of the email preference center? (Choose two.)

A . Provide recipients with the option to unsubscribe from all emails.
B . Allow recipients to remove themselves from the Blocklist.
C . Allow recipients the ability to change their Adobe Marketo Engage communication limits.
D . Give recipients the option to choose how often they want to receive marketing emails

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Question #16

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

A . Create one stream with four assets
B . Create four streams, each with one asset
C . Create two streams, each with two assets

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Question #17

When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)

A . Clone from the original asset to avoid corruption in assets.
B . Create all new assets for the cloned program.
C . Update custom tags, period costs, and name of the cloned program.
D . Update token names for the cloned program.

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Question #18

A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.

As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?

A . The total cost should be split between the month the cost is incurred and the month the program is live (January and February)
B . The month in which the cost is incurred (January)
C . The month in which the program is live (February)

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Question #19

A marketer clones a program with a local list containing more than 1000 members.

What will happen to the list in the cloned program?