A client is viewing a report for a Target Recommendation activity .
What do the names of the experiences in the report refer to?
- A . Names of the criteria used
- B . Names of the collections used
- C . Names of activities tested
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
- A . Let the test run because there is sufficient evidence that there is a difference in conversion
- B . Let the test run because there is weak evidence that there is a difference rates.
- C . Stop the test because there is a strong evidence that there is a difference m conversion
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A . Edit the CSS style sheet of the site to add a new class for the headline.
- B . Navigate to the Modifications panel and delete the unrequired Actions.
- C . Select the headline. Edit > Text/HTML and change the text color.
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A . Traffic Sources
- B . Site Pages
- C . Target Library
An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
- A . Approver access
- B . Observer access
- C . No access is required
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A . What is the reason for running this test?
- B . How will success be measured?
- C . What is the current conversion rate?
- D . Will any new products be added soon?
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A . It depends on the metrics
- B . Activity Conversion
- C . Activity Entry
An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?
- A . Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
- B . Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True”
- C . Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone – True"
An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?
- A . Set the time in the Duration section of Goals & Settings.
- B . Create a rule for Time Frame in Audiences.
- C . Set the time in the Page Delivery section in the Configure menu.
For which audience source is It possible to edit the audience definition within Adobe Target?
- A . Adobe Target predefined audiences
- B . Adobe Experience Cloud audiences
- C . Adobe Target user-defined audiences
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location 1. location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A . Edit the activity, and rename each location in the Experiences step.
- B . Edit the activity, and rename each location in the Goals and Settings step.
- C . Rename each location in the MVT activity report.
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A . Give additional understanding to interpret gains/losses of primary success metric.
- B . These metrics are only used to measure time on site and primary metrics.
- C . These metrics are only used to evaluate which audiences best respond to experiences.
- D . Ensure that primary success metric gain is not at the cost of secondary metrics.
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago .
What is the most probable reason for the warning message?
- A . A new plugin was added to website which is not supported by Adobe Target.
- B . The Profile Script is outdated and causing issues in the VEC.
- C . The structure of the page has changed since activity was created.
What is one characteristic of strong success metrics?
- A . They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
- B . They must be relevant to many use cases across the optimization program.
- C . They must take into account the specific business objectives of each test.
An Adobe Target Business Practitioner (BP) is creating an Audience in Target .
Which type of rule allows the BP to include users based on a category affinity?
- A . Network
- B . Visitor Profile
- C . Custom
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A . The audience requirement cannot be met using pre-built audiences in Adobe Target.
- B . An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
- C . Visitor data collected before the Target Activity runs are required for audience targeting.
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A . Revenue Per Visitor (RPV)
- B . Average Order Value (AOV)
- C . Custom Scoring
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A . Exit rate
- B . Clicks on the pop-up
- C . Bounce rate
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor’s advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A . Bounce rate
- B . Video views per visit
- C . Site registration rate
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A . The visual Experience Composer
- B . The Form-based Experience Composer
- C . The SPA Visual Experience Composer