Which three tasks could a campaign business practitioner do to view a personalized version of a delivery? (Choose three.)
- A . Utilize the test personalization option
- B . Send a proof of the delivery
- C . Analyze the delivery after creating it
- D . Send the email to seed a list to compare
A Business Practitioner is starting delivery for two emails.
Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?
- A . Status: Sent. Failure Type: Not defined
Status: Pending. Failure Type: Not defined - B . Status: Sent. Failure Type: Not defined
Status: Pending. Failure Type: Unreachable - C . Status: Sent. Failure Type: Mailbox full
Status: Pending. Failure Type: Unreachable - D . Status: Sent. Failure Type: Mailbox full
Status: Pending. Failure Type: Not defined
Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as ‘spam’ by anti-spam tools? (Choose two.)
- A . Make sure your delivery does not contain only images
- B . Email content should have both HTML and text parts
- C . Specify recipient’s name in the greeting
- D . Specify an English translation for non English mails
What type of workflow should be used to update the recipient schema from a weekly text file of mailing
address changes?
- A . A technical workflow
- B . A data workflow
- C . A campaign workflow
- D . A targeting workflow
The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the
recipients will be placed in the final Recipients folder but they will be loaded by the time the A/B test is
complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder
test Recipients.
How should the Business Practitioner modify the workflow diagram?
- A . modify the existing query to query all recipients in folders ‘testRecipients’ and ‘finalRecipients’
- B . modify the original query to all recipients in ‘testRecipients’ and modify the split activity to query the folder ‘finalRecipients’ in the complement
- C . add the enrichment after the wait toadd all recipients in the ‘finalRecipients’ folder to the complement from the split activity
- D . modify the original query to all recipients in ‘testRecipients’: change the A & B branches to 50% each, and add a new query after the wait to get all recipientsin the ‘finalRecipients’ folder
An email and direct mail is sent with the below recipient as the target.
Their blacklist is shown below.
Which recipients receive deliveries and by which channel?
- A . Email: B,D; Direct Mail: A,B,C,D
- B . Email: A,C; Direct Mail: <none>
- C . Email: D; Direct Mail: C,D
- D . Email: A,B,C; Direct Mail: A,B
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
- A . Place a deduplication activity prior to the delivery
- B . Place a union activity prior to the delivery
- C . Place a change dimension activity prior to the delivery
- D . Place a split activity prior to the delivery
A
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/deduplication.htm l
A workflow supervisors group is assigned to a workflow.
In which instance is the workflow supervisors group notified?
- A . When a workflow deploys
- B . When a workflow has thrown an error
- C . When a workflow is taking a long time to run
- D . When a delivery has changed
B
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/executing-a-workflow.html
A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.
Which method should be used to obtain this result?
- A . In the complementary information section, add data of the type ‘Data linked to the filtering dimension’.
- B . In the complementary information section, add data of the type ‘Data of the filtering dimension’.
- C . In the advanced tab, add an Initialization Script.
- D . Switch the targeting and filtering dimension and add aggregate columns to get the transactions.
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF_Repository_of_activities_Targeting_activities.html
What are two ways to use seeds in a campaign? (Choose two.)
- A . reply-to address
- B . content reviewer
- C . proof target
- D . internal audience
B,C
Explanation:
Reference: https ://docs.campaign.adobe.com/doc/AC/en/MCE_Message_templates_Managing_seed_addresses.html
A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.
Which aspect of the campaign needs improvement?
- A . creative
- B . subject line
- C . segmentation
- D . channel selection
A campaign business practitioner is monitoring a delivery during its analysis. The campaign business
practitioner notes that the audit has indicated two items with a warning .
What happen with the delivery because of the warning?
- A . The delivery generates an error and does NOT deploy
- B . The delivery generates an error and at the end of the analysis but deploys the email
- C . The delivery deploys the email
- D . The delivery generates an error but does NOT deploy
What is the purpose of configuring a campaign with start and end date?
- A . To ensure that the campaign works only between those dates
- B . These dates are used for tracking purpose only
- C . To sequence campaign delivery
- D . To ensure that dates show on campaign calendar
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?
- A . tracking logs
- B . exclusion logs
- C . delivery logs
- D . approval logs
Which three factors can be tested in an email preview prior to executing the delivery? (Choose three.)
- A . mirror pages
- B . personalization
- C . spam score
- D . opt-out link
A campaign is created with a workflow. The workflow has a continuous delivery. A campaign is created based on this template.
What would be the relationship between the internal names of the campaign template, campaign, workflow and deliveries?
- A . The workflow and deliveries have different names. The campaign and the campaign template have the same name.
- B . The names of the campaign and the campaign template are different. The workflows and deliveries have the same name.
- C . The names of the deliveries are different. The workflows, campaign and the campaign template have the same name.
- D . All of the names will be unique.
How is recurring delivery similar to a continuous delivery?
- A . Both deliveries append record to the delivery log
- B . Both deliveries can be sent multiple times
- C . Both deliveries can be modified in the delivery step
- D . Both deliveries create new delivery logs
Which workflow activity should be used to export data?
- A . Data download
- B . List update
- C . Update data
- D . Data extraction
D
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/extract-file.html
During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business
Practitioner is NOT in the recipient table .
How should the Campaign Business Practitioner perform this task?
- A . Pick any email address and use the preview to see what it looks like
- B . Go through the standard process for adding recipients
- C . Type the address into the “To:” section
- D . Add the email to a seed list
How should a campaign business practitioner test that dynamic content in delivery displays properly?
- A . Configure the delivery to enable a content control group
- B . Configure the delivery to enable content approval
- C . Configure the delivery content to include seeds
- D . Configure the delivery to send a proof of each content version
How should a campaign business practitioner send a proof to a seed list?
- A . Proofs are sent automatically to seed lists before a delivery is sent
- B . Select the appropriate target in the send proof menu
- C . A proof cannot be sent to the seed list, only the actual delivery
- D . Enter a seed list address in the “To:” text box
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/DLV_Using_seed_addresses_About_seed_addresses.html
What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)
- A . to present exclusive offers in an upsell campaign
- B . to obtain an accurate population count before Delivery
- C . to suppress Recipient on a prior contact list
- D . to prioritize contacts with the campaign target
C,D
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/exclusion.html
Campaigns with many deliveries are using multiple channels.
How should the Business Practitioner group these deliveries for reporting?
- A . delete all deliveries that do not need to be in the report
- B . give all deliveries the same Delivery Code
- C . base all deliveries on the same template
- D . give all deliveries the same name
In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by recipient segment.
Which three methods allow the Business Practitioner to send proofs that can be set up to coverall variations in the content? (Choose three.)
- A . Proof with defined proof target
- B . Proof with Seed address
- C . Proof with Substitution of address with a random profile
- D . Proof with Substitution of address with a fixed profile
An insurance customer wants to send email deliveries based on the insurance policy users
have bought. Email IDs related to insurance policies are stored in a custom schema.
What best practice should a business practitioner use when developing the target mapping for this scenario?
- A . Use the out-of-the-box recipient target mapping
- B . Create a custom target mapping with custom broadlog and tracking log schemas
- C . El Modify the out-of-the-box recipient target mapping to use email id from policy
- D . Create a custom target mapping using the out of box broadlog and tracking log schemas
A campaign workflow has 1,000 records coming into a Delivery. The messages to send count is 880.
What are two possible s for the missing records? (Choose two.)
- A . The missing records were doubles.
- B . The missing records are part of an A/B test group.
- C . The missing records have been rejected as spam.
- D . The missing records are part of a control group.
What should a Practitioner use to add recipients by using the Adobe Campaign client?
- A . the ‘Edit’ tab of the Recipients schema under Administration C Configuration C Data schemas
- B . ‘Import Package’ under ‘Tools’ drop down menu C Advanced menu option
- C . the ‘Data’ tab of the Recipients schema under Administration C Configuration C Data schemas
- D . the ‘Recipients’ form under Profiles and Targets C Recipients
Which three aspects of an A/B test should a Practitioner use Adobe Campaign to configure? (Choose three.)
- A . confidence level
- B . indicators
- C . response delay
- D . sample size
A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access) .
What is the result?
- A . Based on administrator access, the user does NOT have any limitations
- B . The user is unable to perform any tasks in the instance until the contradiction is fixed
- C . An error is produced because this is NOT a compatible configuration
- D . The user is limited to the rights granted to the Developer group
In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.
When the Practitioner executes the Query, the record countis 8,643 records.
What is the likely reason?
- A . There are multiple purchases per Recipient.
- B . The preview gives an estimate, not an accurate count.
- C . The preview looks at all Recipients.
- D . There are duplicates in the Recipient table.