A Business Practitioner is starting delivery for two emails.
Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?
- A . Status: Sent. Failure Type: Not defined
Status: Pending. Failure Type: Not defined - B . Status: Sent. Failure Type: Not defined
Status: Pending. Failure Type: Unreachable - C . Status: Sent. Failure Type: Mailbox full
Status: Pending. Failure Type: Unreachable - D . Status: Sent. Failure Type: Mailbox full
Status: Pending. Failure Type: Not defined
A campaign has been setup with an operator group (with 2 operators) as approvers in the "Approvals" section of the delivery.
What will happen if one of the operators is unavailable to provide approval?
- A . The input of just the first approver is required in order for the process to continue onto the next activity
- B . The campaign process will not proceed if both the first and seconds approvers do not provide inputs before expiry
- C . The process will continue without approval if one has been provided before expiry
- D . The process waits indefinitely for inputs from both approvers before moving to the next activity
In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by
recipient segment.
Which three methods allow the Business Practitioner to send proofs that can be set up to cover all variations in the content? (Choose three.)
- A . Proof with defined proof target
- B . Proof with Seed address
- C . Proof with Substitution of address with a random profile
- D . Proof with Substitution of address with a fixed profile
A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.
What is the most efficient method to create the control group?
- A . Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.
- B . Modify the target population query to not include the control group.
- C . Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.
- D . Use the out of the box control group functionality with Random Sampling and Data Grouping.
A Practitioner chooses the wrong parent folder for the Marketing Plan.
How should the Practitioner correct the mistake?
- A . delete the Marketing Plan and start over
- B . edit the plan properties and select a different parent folder
- C . drag and drop the Marketing Plan to a new folder
- D . rename the parent folder
What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)
- A . to present exclusive offers in an upsell campaign
- B . to obtain an accurate population count before Delivery
- C . to suppress Recipient on a prior contact list
- D . to prioritize contacts with the campaign target
CD
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/exclusion.html
An email and direct mail is sent with the below recipient as the target.
Their blacklist is shown below.
Which recipients receive deliveries and by which channel?
- A . Email: B, D; Direct Mail: A, B, C, D
- B . Email: A, C; Direct Mail: <none>
- C . Email: D; Direct Mail: C, D
- D . Email: A, B, C; Direct Mail: A, B
What happens to a folder when the option ‘This folder is a view’ is selected?
- A . The folder shows all items in the folder’s sub folders irrespective of item type.
- B . The folder shows items that have been deleted in the folder.
- C . The folder shows all items of different types irrespective of which folder the items are located in.
- D . The folder shows all items of the folders’ type irrespective of which folder the items are located in.
C
Explanation:
Reference: https://forums.adobe.com/thread/2464438
The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the recipients will be placed in the final Recipients folder but they will be loaded by the time the A/B test is complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder testRecipients.
How should the Business Practitioner modify the workflow diagram?
- A . modify the existing query to query all recipients in folders ‘testRecipients’ and ‘finalRecipients’
- B . modify the original query to all recipients in ‘testRecipients’ and modify the split activity to query the folder ‘finalRecipients’ in the complement
- C . add the enrichment after the wait to add all recipients in the ‘finalRecipients’ folder to the complement from the split activity
- D . modify the original query to all recipients in ‘testRecipients’: change the A & B branches to 50% each, and add a new query after the wait to get all recipients in the ‘finalRecipients’ folder
A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions
for each recipient.
Which method should be used to obtain this result?
- A . In the complementary information section, add data of the type ‘Data linked to the filtering dimension’.
- B . In the complementary information section, add data of the type ‘Data of the filtering dimension’.
- C . In the advanced tab, add an Initialization Script.
- D . Switch the targeting and filtering dimension and add aggregate columns to get the transactions.
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF_Repository_of_activities_Targeting_activities.html
Why might a Practitioner change the filtering dimension in a query?
- A . to make the query more efficient
- B . to specify filtering conditions
- C . to return records other than Recipients
- D . to execute a left outer join
A
Explanation:
Reference: https://forums.adobe.com/thread/2371721
What is the advantage of using a string delimiter in the extraction file format?
- A . speeds up the generation of the file
- B . allows the use of Unicode values
- C . results in a smaller file
- D . allows the use of the column separator in string values
What are two reasons to include the email address when importing a list of contacts? (Choose two.)
- A . to meet legal requirements
- B . to update the primary key field
- C . to send a confirmation email
- D . to populate the reconciliation key
What must a Practitioner determine before adding a Delivery activity to a campaign workflow?
- A . channel
- B . target
- C . template
- D . content
A Business Practitioner is unable to view a report that the Business Practitioner’s colleague can view.
What is the reason for this issue?
- A . there is a cache issue
- B . there is a different version of client
- C . access has not been given
- D . the report is not published
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?
- A . tracking logs
- B . exclusion logs
- C . delivery logs
- D . approval logs
What is the purpose of setting an activity execution mode to ‘Enable but do not execute’?
- A . to skip the activity and continue workflow execution
- B . to dynamically reconfigure the activity
- C . to step into the activity and execute stepwise
- D . to examine records coming into the activity
D
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF_Advanced_management_Advanced_parameters.html#Execution
What should a Practitioner use to add recipients by using the Adobe Campaign client?
- A . the ‘Edit’ tab of the Recipients schema under Administration C Configuration C Data schemas
- B . ‘Import Package’ under ‘Tools’ drop down menu C Advanced menu option
- C . the ‘Data’ tab of the Recipients schema under Administration C Configuration C Data schemas
- D . the ‘Recipients’ form under Profiles and Targets C Recipients
A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.
Which aspect of the campaign needs improvement?
- A . creative
- B . subject line
- C . segmentation
- D . channel selection
A workflow has a scheduler and default error management.
What happens if an error occurs during a run?
- A . The scheduler starts another run at the next scheduled time and runs normally.
- B . The scheduler does NOT start another run until the workflow is restarted.
- C . The scheduler waits 24 hours before starting the next run based on the next scheduled time.
- D . The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.
A Campaign has a scheduler set up to run weekly. The scheduler triggers a recurring delivery and a continuous delivery.
How many records are created in the delivery table at the end of 3 weeks?
- A . 4
- B . 2
- C . 6
- D . 3
A
Explanation:
Reference: https://forums.adobe.com/thread/2204509
In a campaign workflow, how should a Business Practitioner ensure that Adobe Campaign retains data between intermediate activities?
- A . by selecting "Log SQL queries in the journal" option in the workflow properties
- B . by displaying the target at each step in the workflow
- C . by storing data passed between activities to temporary worktables
- D . by selecting the "Keep the results of interim populations between two executions" option in the workflow properties
D
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF__General_operation_Executing_a_workflow.html
A practitioner has created an approval activity in a workflow. The multiple approval option is selected. The approval activity is assigned to a group of two operators. One of the operators approves the request and the other rejects.
Which branch of the approval activity is run?
- A . The No Branch is run.
- B . Neither Branch is run.
- C . The Yes Branch is run.
- D . Both the Yes and No Branch are run.
What are two ways to use seeds in a campaign? (Choose two.)
- A . reply-to address
- B . content reviewer
- C . proof target
- D . internal audience
BC
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/MCE_Message_templates_Managing_seed_addresses.html
A Practitioner enters the install URL in a browser window.
What should occur next?
- A . The Practitioner is redirected to the download page.
- B . The Adobe Campaign Client console opens.
- C . A blank page is displayed.
- D . The Practitioner is prompted to log in.
D
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/INS_Installation_for_Windows__Installing_the_client_console.html
From which screen on the client should the Business Practitioner approve the targeting of an email delivery in an email campaign?
- A . from the Campaign Dashboard
- B . None. You must open the mail and approve on the website
- C . from the Approval Dashboard
- D . from the Home Screen
A Business Practitioner is sending an email to the general public.
How does the Statistic ‘Distinct opens for the population reached’ compare to the actual number of recipients that opened the email?
- A . shows the same number or a higher number
- B . shows the same number or a lower number
- C . shows the exact number once the tracking workflow is run
- D . depends on the deliverability
A
Explanation:
Reference: https://help.moosend.com/hc/en-us/articles/208137395-What-is-the-difference-between-Uniqueand-Total-Opens-
A Business Practitioner’s subscription report shows low loyalty.
Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)
- A . offer compelling content
- B . use double opt-in process
- C . reduce the frequency of deliveries
- D . remove the un-subscription link
In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.
When the Practitioner executes the Query, the record count is 8,643 records.
What is the likely reason?
- A . There are multiple purchases per Recipient.
- B . The preview gives an estimate, not an accurate count.
- C . The preview looks at all Recipients.
- D . There are duplicates in the Recipient table.
On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.
What should the Practitioner configure before starting the campaign workflow?
- A . extraction date
- B . contact date
- C . scheduler
- D . approval