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Adobe AD0-E207 Adobe Analytics Architect Master Online Training

Question #1

You are asked to audits the from tracking pixel of the XTZ Corporation. The form has three fields and as you are interacting with the fields, you discover an image request fired on each interaction.

Please refer the screen grab of the Contact from the tracking pixel as shoran below.

Based on the tracking pixel screenshots, which of the following events will be inflated?

  • A . Orders
  • B . Page View
  • C . proView
  • D . purchase

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Correct Answer: A
Question #2

Your client wants to rank link activity visual over layers and provide a dashboard of real-time analytics to monitor audience engagement of their web pages.

Which tool would you recommend to the client.

  • A . Activity Map
  • B . Adobe Report Builder
  • C . Analysis Workspace
  • D . Fallout Report

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Correct Answer: C
Question #3

A visitor interacted with your website on 3 visiting the same device and web browser. The source query string parameter is captured into eVar5.

Visit#1.

The visitor can to the website by clicking on Facebook ad with the query string parameter source=xyz123 set in the URL During this visit they added a quantity of one of product SKU#123ABC with a cost of $99.99 to their can filled out a contact from on the site that resulted in success event1 being set.

Visit#2

The visitor returned to the website by clicking a link containing source=567 they received In their email. During this visits they added two products of sk#555AAA with an individual cost of $50.00 to their shopping cart.

Visit #3

They retirement to the website by typing the URL of the website homepage directly into the address bar can completed the purchase for both items.

What is the correct syntax of the s.products string upon purchase

  • A . Option A
  • B . Option B
  • C . Option C
  • D . Option D

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Correct Answer: D
Question #4

How many times can dimensions be broken down in an Analysis Workspaces panel?

  • A . 3
  • B . More than 5
  • C . 2
  • D . 5

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Correct Answer: B
Question #5

What is the most granular way to extract data from Adobe Analysis?

  • A . Data Workhouse
  • B . Download Report
  • C . Data Feed
  • D . Analytics API
  • E . Report Builder

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Correct Answer: C
Question #6

What are advantages of using a custom eVar over a custom sprop? Select two.

  • A . Data is processed quickly and available is report almost instantly
  • B . Persistence beyond one image request
  • C . Can be tied to success events
  • D . Can be used in pathing reports
  • E . Can be used for correlation reports

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Correct Answer: AD
Question #7

What are the uses of processing Rules? Select three.

  • A . Add classification rules for props and eVars
  • B . Populate campaign with a query string parameter
  • C . Copy an eVar into a prop to see pathing
  • D . Clean up misspelled site sections
  • E . Read eVar Values from the product string

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Correct Answer: BDE
Question #8

Your client want to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of their web pages.

Which tool would you recommend to the client?

  • A . Activity map
  • B . Adobe Report Builder
  • C . Analysis Workspace
  • D . Fallout report

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Correct Answer: A
Question #9

On May 25, 2018 Adobe’s new GDPR data retention policy went into effect although contract arrangements can be made to store data longer, which is the most common data retention on Adobe Analysis contracts?

  • A . 25 months
  • B . 37 months
  • C . 36 months
  • D . 38 months
  • E . 18 months
  • F . 24 months

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Correct Answer: A
Question #10

What is the most granular way to extract data from Adobe Analytics?

  • A . Data Warehouse
  • B . Download Reports
  • C . Data Feed
  • D . Analytics API
  • E . Report Builder

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Correct Answer: A

Question #11

While translating business requirements to KPIs, you come across a requirement.

What are some examples of metrics that cloud measures site engagement? Select three.

  • A . Last touch channel
  • B . Video views
  • C . Visitor location
  • D . Phone number clicks
  • E . From starts/completes

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Correct Answer: BDE
Question #12

When reviewing the referring report for site xyz.com, you notice that site (xyz.com) is listed as the top referring domain.

What is the most likely cause in this scenario?

  • A . Internal URL filters have not been properly defined on report suite settings
  • B . The rsid value on appMeasurement config section has not been properly defined
  • C . s.link Track is not being set for the correct domain.
  • D . s.refferingDomain has not been properly defined in appMeasurement config section
  • E . s.linkInternalfilter has been properly defined in appMeasurement config section

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Correct Answer: A
Question #13

Which reports provides about how visitors arrive at your site? Select three.

  • A . Campaigns
  • B . Marketing channels
  • C . Internal URL
  • D . Visitor profile
  • E . Search Engines

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Correct Answer: ACD
Question #14

You are being asked to help someone in your organization who is having difficulty accessing Adobe Launching using the Experience Cloud. Upon clicking the link to access Adobe Launch they are taken to the main Properties tab as expected. However they are not able to access the necessary web property that they need in order to complete the needed work.

Which option below would be the best solution?

  • A . Add the appropriate Adobe Launch Product Profile to the user account
  • B . An authorized client care user in your organization must contact Adobe to get the issue resolved
  • C . Create an Adobe Launch Administrator account for the user
  • D . Add the appropriate Adobe Launch Product assigned to their user account

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Correct Answer: D
Question #15

A marketing decides to track search refinement that were selected in the search results page. A list was implemented to capture filters in propel using as the delimiter. Suppose a visitor made 10 search result pate view consistent refinement of sort1/sort3’.

What will be page view count recorded in the prop1 report?

  • A . 10 page views to sort3
  • B . 10 page views to sort/sort2/sort3
  • C . 10 page views to sort1
  • D . 10 page views to sort2
  • E . 10 page views each to sirt1.sort2. sort3

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Correct Answer: B
Question #16

What are some attributes of virtual report suites? Select three.

  • A . They are an alternative to multi -suite tagging
  • B . Some settings are inherited from parent report suite
  • C . Current and real-time data is supported
  • D . They can be added individually to permission groups
  • E . Classification data can be uploaded

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Correct Answer: BCD
Question #17

What is an appropriate use of Processing Rules?

  • A . Divide a variable value at a delimiter and put part of it into prop43
  • B . Set an event every time the VISTA rule sets ‘’Bing organic in the tracking code report
  • C . Copy a Context Data variable value into avar10
  • D . Cause a VISTA rule running on eVar1 to be processed after marketing Channels

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Correct Answer: A
Question #18

Configuring the Adobe Analytics-Adobe target integration sometimes called ‘’A4t enhanced both adobe product.

What are some benefits of settings up this integration ? Select two.

  • A . Target can create new custom eVars and implement them without any code changes
  • B . Target activities experiences, and results can be viewed with adobe Analytics
  • C . Adobe analytics can deliver personalized contact based on user preferences
  • D . Custom events from Analytics can be applied to Target reports at any time
  • E . Paid search ads be created on the fly and run on search run on engines

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Correct Answer: DC
Question #19

Which statements best described a server call? Select three.

  • A . Exit links and File downloads record a new page view.
  • B . A pageview is tracked when a visitor reloads a page on a website
  • C . Excluded pageview by IP address records a server call.
  • D . A.stl() increments page view metrics.
  • E . A.s.t() is a type of server call.

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Correct Answer: ABC
Question #20

A marketer created a processing rule to set prop5, content type’’. As shown below. The rule was saved yesterday.

Assuming prop5 does not contain type as often as you would expect, what are two reasons that would cause prop5 to be set incorrectly? Select two.

  • A . You have multiple processing rules setting porp5, and the rule after this one overwriting the result of this rule
  • B . The processing rule has been saved but has not been enabled.
  • C . You have a VISTA rule that is overwriting the vale of prop5 something else.
  • D . The custom eVar variable evar3 is not forced to owner case so Home does not match

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Correct Answer: CD

Question #21

Which tool do you recommend an analyst use to directly import, create maintain a dashboard in excel in the efficient manager?

  • A . Ad Hoe Analysis
  • B . Report Builder
  • C . Analysis Workspace
  • D . Data Warehouse

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Correct Answer: B
Question #22

A product was viewed on two different pages and was added to the cart from one of the pages.

Below are the product syntax used for each page

If the product was checked out and purchased for $100, how might revenue be attribute to eVar2 if merchandising is enabled? Select two.

  • A . $100 against march)category2 for most recent allocation
  • B . $100 against march)category1 for original allocation
  • C . $100 against merch)categoty1 and against merch category2 for linear allocation.
  • D . $200 against merch_category2 for most recent allocation

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Correct Answer: A
Question #23

What are the basis tenant of GDRP? Select three.

  • A . First right of refusal
  • B . Right to access
  • C . Right to partial access
  • D . Right to be forgotten
  • E . Consent

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Correct Answer: BCE
Question #24

which of the following tools breaks down an eVar by a prop or a prop by an eVar?

  • A . Report Build
  • B . Adobe I/O
  • C . Analysis Workspace
  • D . Reports 3net Analytics

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Correct Answer: A
Question #25

Which of the following are standard metrics? Select two.

  • A . purchase
  • B . Orders
  • C . Sign-ups
  • D . event10
  • E . Checkouts

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Correct Answer: AB
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