A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits.
Which email metric indicates the winning promotion theme?
- A . Highest Click through rate
- B . Lowest unsubsubscribe rate
- C . Highest open rate
- D . Lowest activity rate
Which best practice should a user take to move an improperly placed campaign into the correct program folder?
- A . Rename the improper program location to the appropriate program
- B . Recreate the campaign in correct program
- C . Select the correct program dropdown in the campaign edit tab
- D . Click and drag the campaign into the appropriate program
C
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ PTF_Administration_basics_Access_management.html
A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access).
What is the result?
- A . Based on administrator access, the user does NOT have any limitations
- B . The user is unable to perform any tasks in the instance until the contradiction is fixed
- C . An error is produced because this is NOT a compatible configuration
- D . The user is limited to the rights granted to the Developer group
In which three execution status states can a campaign business practitioner start a workflow? (Choose three.)
- A . Finished
- B . Being Edited
- C . Paused
- D . Error
ABC
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ WKF__General_operation_Executing_a_workflow.html
For which reason does a fork activity produce an error?
- A . The fork has no inbound transition
- B . The fork’s outbound transition are out of sequence
- C . The fork has an inbound transition that has zero results
- D . The fork’s outbound transition has no connected activity
What three file formats are available when exporting data via a data extraction from adobe campaign? (Choose three.)
- A . PDF
- B . CSV
- C . XLS
- D . XML
- E . TXT
- F . DOC
BDE
Explanation:
Reference: https://docs.adobe.com/content/help/en/campaign-standard/using/managing-processes-anddata/data-management-activities/extract-file.html
How should a campaign business practitioner send a proof to a seed list?
- A . Proof’s are sent automatically to seed lists before a delivery is sent
- B . Select the appropriate target in the send proof menu
- C . A proof cannot be sent to the seed list, only the actual delivery
- D . Enter a seed list address in the “To:” text box
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ DLV_Using_seed_addresses_About_seed_addresses.html
What should a campaign business practitioner add to a workflow that needs an additional data appended to target population?
- A . Add a list update to the workflow
- B . Add a data import step to the workflow
- C . Add an enrichment to the workflow
- D . Add an intersection to the workflow
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ WKF_Repository_of_activities_Targeting_activities.html#Adding_data
A workflow supervisors group is assigned to a workflow. In which instance is the workflow supervisors group notified?
- A . When a workflow deploys
- B . When a workflow has thrown an error
- C . When a workflow is taking a long time to run
- D . When a delivery has changed
B
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/executing-a-workflow.html
Which is mandatory when creating a new campaign?
- A . Label
- B . Start date
- C . Plan
- D . Channel
A
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ CMP_Orchestrate_campaigns_Setting_up_marketing_campaigns.html
A business practitioner is testing two lists to determine which one responds best to a new email subject line.
What email metric should be used to determine the bets list?
- A . The list’s open rate for the email
- B . The list’s delivery rate for the email
- C . The list’s unsubscribe rate for the email
- D . The list’s forward rate for the email
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
- A . Place a deduplication activity prior to the delivery
- B . Place a union activity prior to the delivery
- C . Place a change dimension activity prior to the delivery
- D . Place a split activity prior to the delivery
A
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/deduplication.html
How should a campaign business practitioner find the delivery summary of the campaign?
- A . Click on the report link on the campaign dashboard
- B . Click on the document link on the campaign’s edit tab
- C . Click on the report link on the delivery dashboard
- D . Click on the delivery tracking log link
C
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/RPT_Accessing_builtin_reports_Reports_on_deliveries.html#Delivery_summary
Which is most likely situation in which a campaign business practitioner should create a new plan?
- A . At the start of a seasonal campaign
- B . When a new user must be added
- C . At the start of a calendar year
- D . When a report must be generated
An additional workflow is needed for a campaign.
Which step should a campaign business practitioner take to meet this requirement?
- A . Click the add new workflow icon from the targeting and workflow tabs
- B . Add to the existing workflow instead of creating another workflow
- C . Add additional workflows as a technical workflow and add a note to the campaign on where to find them
- D . Create a new campaign because more than one workflow cannot be added
A
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/ CMP_Orchestrate_campaigns_Setting_up_marketing_campaigns.html
In which scenario will a business practitioner save time when using a campaign template?
- A . When using unique workflow logic
- B . When using same workflow logic
- C . When sending the same email delivery
- D . When contacting the same address
What is the value for status and state of the edit options in a Recipient Delivery logs when a campaign reaches the schedule end date?
- A . Finished and can no longer be edited
- B . Finished but can still be edited
- C . Completed and can no longer be edited
- D . Completed but can still be edited
A new sample file is needed for a data loading process with a new layout. You have clicked auto detect format.
What step you should take?
- A . Load a file from your local machine to test the format
- B . Verify the file format, specifically date formats that need to be set correctly
- C . You can move forward, auto detect formats the file properly
- D . You should create a new data loading process and leave the original intact for future use
A workflow log indicates an incompatible document type error on a union activity.
What should a campaign business practitioner verify the union activity inputs are based on?
- A . The union activity’s inputs are based on the same target mapping
- B . The union activity’s inputs are based on the same filtering dimension
- C . The union activity’s inputs are based on the same targeting dimension
- D . The union activity’s inputs are based on the same global dictionary
A workflow starts and delivery is set to “enable but do not execute” what is the result?
- A . The workflow stays in a pending start status
- B . The workflow throws an error message upon reaching the delivery
- C . The workflows enters a finished state upon reaching the delivery
- D . The workflows enters a paused state upon reaching the delivery
D
Explanation:
Reference: https://docs.adobe.com/content/help/en/campaign-standard/using/managing-processes-anddata/workflow-general-operation/executing-a-workflow.html
A marketer requests a report for open/clicks for a delivery over the past week.
Which report is most appropriate to obtain the information?
- A . Hypothesis report
- B . Tracking statistic
- C . Non-delivery and bounces
- D . Summary of the delivery
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/RPT_Accessing_builtin_reports_Reports_on_deliveries.html#Tracking_statistics