A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A . True
B . False

View Answer

Answer: A

Explanation:

A prospect is a visitor who has submitted an email address through a form or landing page on your site. This is the primary way that Marketing Cloud Account Engagement identifies and converts visitors into prospects. A prospect can also be created from an email link click, a manually entered email address, or an import.