A customer is purchasing a new cell phone, and the sales representative convinces the customer to buy a case to protect the phone.

A customer is purchasing a new cell phone, and the sales representative convinces the customer to buy a case to protect the phone.

The customer representative has engaged in:
A . cross-selling.
B . suggestive selling.
C . ad-hoc selling.
D . up-selling.

View Answer

Answer: A

Explanation:

cross-selling is the practice of offering customers additional items that complement or enhance their main purchase12. In this case, the sales representative has engaged in cross-selling by offering the customer a case to protect the phone, which is a related and useful product for the customer’s main purchase of a new cell phone. Cross-selling can help to increase customer satisfaction, loyalty, and revenue12.

1: Cross-Selling vs. Upselling: Definitions and Differences | Indeed.com

2: What Is Cross-Selling? – Investopedia