Which THREE of the following product management strategies should VWX adopt?

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.

Management is concerned about two product ranges in particular: cameras and home projectors.

VWX’s cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.

VWX has a small share of the home projector market. As a consequence the range is loss making. The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect

to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.

Which THREE of the following product management strategies should VWX adopt?
A . Cancel or postpone further investment spending on developing new SLR cameras.
B . Use marketing expenditure to try to make the camera brand to appeal to professional photographers.
C . Invest in promotional campaigns to encourage people to view and share content using a VWX home projector.
D . Invest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.
E . Cut promotional expenditure on home projectors to seek to restore the profitability of the range.