What question should be asked to determine a data/segmentation strategy?

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy? Choose 2 answers
A . Will customers be able to sign up for the loyalty program at the store?
B . Is the purpose of these emails for acquisition or retention or transactional?
C . Will multiple languages be used, with a "From Name" lookup table needed?
D . Will version values/meanings change, precluding reusable AMPscript?

View Answer

Answer: C,D