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Why would the total contact count be less than the total number of contacts from all data sources?
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A . Synchronized contacts are only counted after sending
B . Only active email subscriber are counted.
C . Mobile subscribers are not counted as contacts.
D . There are overlapping contacts in each of the channel
Answer: B
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Correct Ans is D
Ref – https://help.salesforce.com/s/articleView?id=sf.mc_cab_contact_definition_and_count_determination.htm&type=5
read out – Marketing Cloud includes unsubscribed contacts in contact counts because those contacts remain eligible to receive transactional sends