What is Reduced sales effectiveness?

What is Reduced sales effectiveness?
A . Lack of consolidated view of customer data across all channels
B . Customer transactions are comprised due to limited view of facts
C . Lack of transparency relating to suppliers and products
D . High costs due to insufficient supplier selection and rationalization
E . Failure to capitalize on market opportunity when introducing new products
F . Lack of real-time collaboration with front office, thus hindering customer service

Answer: A,B

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