Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?
Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?
A . Market research
B . Marketing as a management process
C . Customer satisfaction surveys
D . Competitive pricing policies
E . Production cost controls and regular process reviews
F . Imaginative promotional campaigns
Answer: A,B,C
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