Which approach should be used to meet the requirements?

A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.

The client’s IT organization has made the following digital investments:

– Adobe Audience Manager, Analytics, and Target

– CMS, CRM, and email platforms from third parties

– An internally developed data store

Which approach should be used to meet the requirements?
A . Onboard CRM data to data store
Create audience segments in data store
Share data store audiences with AAM, Target, and their email platform
B . Onboard Adobe Analytics data using third-party service
Create segments in AAM
Share audiences with Target and their email platform
C . Export CRM data keyed off of plain text email
Upload file to AAM
Share audiences with Target and their email platform
D . Onboard CRM data using third-party service
Create segments in AAM
Share audiences with Target and their email platform

View Answer

Answer: A