Qualitative research fuels innovation when designed to explore what?

Qualitative research fuels innovation when designed to explore what?
A . Feasibility of copying a competitive Feature
B . Ideas for improving Feature throughput a PI
C . Feature adoption rates
D . The context in which Customers use the product

View Answer

Answer: D

Explanation:

Qualitative research fuels innovation when it is designed to explore the context in which Customers use the product. Qualitative research is a type of research that collects and analyzes non-numerical data, such as words, images, or emotions. Qualitative research can help understand the needs, problems, and opportunities of the Customers, as well as their behaviors, attitudes, and preferences.

By exploring the context in which Customers use the product, qualitative research can help identify the pain points, gaps, and unmet needs of the Customers, and generate ideas for improving the user experience and value proposition of the product. Qualitative research can also help validate the assumptions and hypotheses behind the product design, and test the prototypes and solutions with the Customers.

Reference: Design Thinking – Scaled Agile Framework

Qualitative Data C Strengths and Limitations

New Research: Data And Culture Fuel Innovation – Forbes