Which sales quota measurement focuses on the end result rather than the relationship with the customer?

Which sales quota measurement focuses on the end result rather than the relationship with the customer?
A . Lead conversion rate
B . Calls made
C . Onsite visits

Answer: B

Explanation:

Calls made is a sales quota measurement that focuses on the end result rather than the relationship with the customer. A sales quota is a target or goal that a sales rep has to achieve within a specific time period. Calls made is a measure of how many calls a sales rep makes to prospects or customers in order to generate leads, opportunities, or sales. Calls made is an activity-based measure that reflects the quantity or volume of the sales rep’s efforts, rather than the quality or value of their interactions with the customer.

Reference: https://www.salesforce.com/resources/articles/sales-quota/#sales-quota-types