What is Lead Qualification? (select two)

What is Lead Qualification? (select two)
A . The process of determining when a prospect is ready for follow up from your sales team.
B . An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C . The process of determining when a prospect is ready for follow up from your marketing team.

View Answer

Answer: A, C

Explanation:

Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect’s level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation