Which of the following should the data analyst use to BEST communicate this information to the manager?

A data analyst needs to present the results of an online marketing campaign to the marketing manager. The manager wants to see the most important KPIs and measure the return on marketing investment.

Which of the following should the data analyst use to BEST communicate this information to the manager?
A . A real-time monitor that allows the manager to view performance the day the campaign was launched
B . A sell-service dashboard that allows the manager to look at the company’s annual budget performance
C . A spreadsheet of the raw data from all marketing campaigns and channels
D . A summary with statistics, conclusions, and recommendations from the data analyst

View Answer

Answer: D

Explanation:

A summary with statistics, conclusions, and recommendations from the data analyst is the best way to communicate the results of an online marketing campaign to the marketing manager. A summary can provide a concise and clear overview of the most important KPIs and measure the return on marketing investment, as well as highlight the main findings and insights from the data analysis. A summary can also include actionable suggestions and best practices for improving the campaign performance and achieving the marketing objectives. A summary is different from other options, such as a real-time monitor, a self-service dashboard, or a spreadsheet of raw data, which may not provide enough context, interpretation, or guidance for the manager. Therefore, the correct answer is D.

Reference: How to Write a Data Analysis Report: 6 Essential Tips, How to Write a Marketing Report (with Pictures) – wikiHow