Which of the following tracking technologies associated with unsolicited targeted advertisements presents the GREATEST privacy risk?

Which of the following tracking technologies associated with unsolicited targeted advertisements presents the GREATEST privacy risk?
A . Online behavioral tracking
B . Radio frequency identification (RFID)
C . Website cookies
D . Beacon-based tracking

View Answer

Answer: A

Explanation:

Online behavioral tracking is a tracking technology associated with unsolicited targeted advertisements that presents the greatest privacy risk. Online behavioral tracking is a technique that collects and analyzes personal data about users’ online activities, preferences, interests, and behaviors across different websites or platforms. Online behavioral tracking is used to create user profiles and deliver personalized or targeted advertisements that match users’ needs or wants. Online behavioral tracking poses a privacy risk because it can invade users’ privacy by collecting sensitive or intimate personal data without their knowledge or consent, such as health conditions, political views, sexual orientation, etc. Online behavioral tracking can also expose users to unwanted or inappropriate advertisements that may influence their decisions or actions.

Reference: CDPSE Review Manual (Digital Version), page 139