An analytics team has been asked to answer the following question: "Given that you’re a customer, would you work at our company?"

An analytics team has been asked to answer the following question: "Given that you’re a customer, would you work at our company?"

The team is concerned about answering this question because it is:
A . Insignificant
B . Short
C . Unethical
D . Unclear

View Answer

Answer: D

Explanation:

The question “Given that you’re a customer, would you work at our company?” is unclear, because it is a hypothetical and subjective question that does not specify the purpose, scope, or context of the analysis. The question also does not define what constitutes a customer, or how the customer’s experience or satisfaction relates to the employee’s motivation or performance. The question needs to be refined and clarified to make it more focused, relevant, and feasible for the analytics team to answer. For example, the question could be rephrased as “How does the customer satisfaction score affect the employee retention rate in our company?”

Reference:

• Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 1: Identify the Research Questions

• Understanding the Guide to Business Data Analytics, page 10-11

• CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK – IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 16