What outcome would lead the team to have this concern?

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.

What outcome would lead the team to have this concern?
A . Data once analyzed had significant data quality issues
B . Data the team had planned to use was not available
C . Difficult to identify the KPIs to measure
D . The source data sets could not be merged

View Answer

Answer: C

Explanation:

A research question is a clear and focused question that guides the data analytics process and defines the expected outcome or value of the analysis1. A research question that is too broad may lead to the concern of being difficult to identify the key performance indicators (KPIs) to measure, as KPIs are specific, quantifiable, and relevant metrics that indicate the progress and success of the analysis in relation to the research question23. A broad research question may also result in too much or too little data, unclear or conflicting objectives, or irrelevant or ambiguous results4.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 202: Guide to Business Data Analytics, IIBA, 2020, p. 233: Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, David Parmenter, 2015, p. 34: How to Write a Good Research Question, ThoughtCo, 2021, 1.