The international strategy of the Terse corporation is based on the idea of a shared vision, efficiency, and effective global coordination, but also endeavors to ensure adequate market adaptation or local responsiveness?

The international strategy of the Terse corporation is based on the idea of a shared vision, efficiency, and effective global coordination, but also endeavors to ensure adequate market adaptation or local responsiveness?
A . Transnational strategy.
B . International strategy.
C . Global strategy.
D . Polycentric strategy

View Answer

Answer: A

Explanation:

The correct answer is the transnational strategy which attempts to combine elements from a global and a multinational strategy. International strategy is a generic term when firms expand into multiples overseas markets through exporting.

A firm using a transnational strategy seeks a middle ground between a multidomestic strategy and a global strategy. Such a firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries.