The strategy of the Terse firm in its home country is an innovative culture that creates cutting-edge products. The Terse firm has decided to operate in international markets (host countries) in much the same way as it does in the home country, it is described as being:

The strategy of the Terse firm in its home country is an innovative culture that creates cutting-edge products. The Terse firm has decided to operate in international markets (host countries) in much the same way as it does in the home country, it is described as being:
A . geocentric
B . ethnocentric
C . regiocentric
D . polycentric

View Answer

Answer: B

Explanation:

The transfer of home country values and practices to overseas operations is termed ethnocentric. Ethnocentric companies tend to believe that their group, organization, culture, or ethnicity (home country or headquarters) is superior to others. Ethnocentrism can exist in international business, for instance, where home country staff consider themselves superior to foreign staff in other countries.