Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Online Training
Adobe AD0-E208 Online Training
The questions for AD0-E208 were last updated at Nov 22,2024.
- Exam Code: AD0-E208
- Exam Name: Adobe Analytics Business Practitioner Expert
- Certification Provider: Adobe
- Latest update: Nov 22,2024
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
• prop3, which registers the product page name and is fired in the first page load
• eVar4, which registers the product page name and is fired in the first page load
• event1 2, which fires when a visitor clicks on "Request a sample” call to action How can the analyst accomplish the creation of this report?
- A . Use either prop3 or eVar4 in combination with event1 2 as a metric.
- B . Use prop3 in combination with event1 2 as a metric.
- C . Use eVar4 in combination with event1 2 as a metric.
Refer to the exhibit.
Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
- A . Product Department is a classification of product data. These products are not correctly updated or defined in classifications.
- B . Product View is not the proper metric for Product Department, thus causing the appearance of ® "Unspecified".
- C . Not all products will have a defined name and department. The "Unspecified" is an expected behavior.
An analyst wants to use all of the following variables to configure a single fallout report:
• Landing page prop
• Marketing channel eVar
• Product view event
• Purchase event
• Product category eVar
Which tool should the analyst use?
- A . Segment builder
- B . Workspace
- C . Reports and analysis
Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statement explains the possible behavior of the data?
- A . When viewing classification data, any value that does not have data associated with that particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.
- B . Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as ‘UNSPECIFIED’.
- C . This happens when a user comes to a site for the first time and makes a purchase without firing
eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".
In Analysis Workspace a Flow Visualization can be created.
What is the benefit of using the correct configuration of Flow Visualization?
- A . It enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed.
- B . It is based on instances of a dimension. However, this configuration does not offer the option to exclude repeated instances, for example, Page reloaded.
- C . It allows analyzation of the visitor’s path for the same visit only
When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.
Why would this occur?
- A . Across all visitors, the fallout depicted never was completed as a next step conversion.
- B . Across all visitors, the fallout depicted never was completed as an eventual path conversion.
- C . There was no direct path from the second and third fallout touchpoints.
Exhibit.
A business stakeholder receives a Workspace report that indicates that data is incorrect. The sums of the items in the rows do not match the total metric values of the columns in the unique visitors and visits report.
Which statement about the report is true?
- A . The total row in the table does not represent the sum of all the values in the table for unique ® visitors and visits.
- B . The report includes data from April, and this inflates the totals.
- C . There is a filter applied, and totals are not updated when filters are applied.
An analyst has been given a list of dimensions available to conduct an analysis on their hospital’s doctor site.
The Solution Design Reference (SDR) contains:
eventl – Start Appointment Booking – Set on: Appointment Booking Start
event2 – Booking Complete – Set on: Appointment Booking Complete
eVarl – Doctor Type – Set on: event2
eVar2 – Number of Available Appointments – Set on eventl
propl -Appointment Pathing
Given the SDR, which report can be generated?
- A . Booking Completion Rate
- B . Time to Book an Appointment
- C . Length of Appointments
In Analysis Workspace, which two types of components can be used in order to filter the scope of the report to a specific section of the website? (Choose two.)
- A . Dimensions
- B . Segments
- C . Time
- D . Standard Metrics
In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.)
- A . Representing geo segmentation data about visitor location on the DMA or Zip Code level
- B . Using IP address or Latitude/Longitude
- C . Building a Map Visualization using one metric (including calculated metrics)
- D . Building a Map Visualization using two or more metrics (including calculated metrics)
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