To which types of decisions can next-best-action be applied?

Pega Decision Management enables organizations to make next-best-action decisions.

To which types of decisions can next-best-action be applied?
A . Determining how to optimize the product portfolio to increase market share
B . Determining why response rates for a campaign in one region are below average
C . Determining the cause of a customer’s problem
D . Determining which banner to show on a web site to increase click rate

View Answer

Answer: D

Explanation:

Pega Process AI™ lets you bring your own predictive models to Pega and use predictions in case types to optimize the way your application processes work and meet your business goals.

To use the outcome of a predictive fraud model in the case type that processes the incoming claim, you need to use the model outcome in the condition of a decision step2. This way, you can route suspicious claims to a fraud expert for closer inspection based on the model’s prediction.