Which field can Keeghan check to give him some indication of where the leads came from?

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his

team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?
A . Original Source Info
B. Lead Source
C. Acquisition Program

View Answer

Answer: A

Explanation:

A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can help identify the source of web traffic that led to the person’s creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads