How can the Consultant edit the programs for scalability and efficiency?

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.

Each campaign in each program contains at least three flow steps:

• If Acquisition Program is Empty, change Acquisition Program to the current program’s name

• Change the status in the program (based on the action)

• Write an Interesting Moment

These flow steps happen in almost every campaign.

How can the Consultant edit the programs for scalability and efficiency?
A . Create global Interesting Moments campaigns based on specific triggers and using tokens
B. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched
C. Remove the program status change because this will be handled by the Acquisition Program update

View Answer

Answer: B

Explanation:

The Consultant can edit the programs for scalability and efficiency by creating a global program and coordinating campaigns to update the acquisition program to the latest program touched. This will allow the Consultant to streamline and optimize the process of updating the acquisition program for each lead, instead of having multiple flow steps in each campaign. The global program can use triggers and filters to capture leads from different sources and channels, and use tokens to dynamically update the acquisition program based on the latest program touched. This will also reduce the number of campaigns in the queue and improve the campaign performance.

References:

https://docs.marketo.com/display/public/DOCS/Acquisition+Program

https://docs.marketo.com/display/public/DOCS/Global+Programs