How should the marketer configure this campaign?

A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.

The company sells the following summer products:

• Sandals

• Swimwear

• T-shirts

• Shorts

The available attributes are: customer_hobbies email opt in

The available events are:

producLbrowse

product_category

itemjd

How should the marketer configure this campaign?
A . For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
producLcategory = sandals, swimwear, tshlrts. shorts
Save the segment and schedule the export for 8/1
For attributes select: email opt in = YES
B. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
product.category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
For attributes select: email opt in = NO
C. For events select:
product.browse = last 90 days
product.category = Sandals. Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
D. For events select:
item_id = 1221
product_category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31

View Answer

Answer: B

Explanation:

This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1.