A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?

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A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?
A . Internal rate of return (IRR)
B. Lifetime customer value (LCV)
C. Net present value (NPV)
D. Return on investment (ROI)

Answer: B