Facebook 100-101 Meta Certified Digital Marketing Associate Online Training
Facebook 100-101 Online Training
The questions for 100-101 were last updated at Jan 12,2025.
- Exam Code: 100-101
- Exam Name: Meta Certified Digital Marketing Associate
- Certification Provider: Facebook
- Latest update: Jan 12,2025
What is a valid reason that an ad would be rejected by Facebook?
- A . An image within the ad was relevant to its message
- B . Lead ads were used to receive email, first name and phone number
- C . The ad contained sexually suggestive images.
- D . The link to the landing pages included content that was relevant to the ad
A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App
Which metric within Ads Manager will help the business determine the success of the campaign?
- A . Amount spent
- B . Cost per click
- C . Reach
- D . Estimated Ad Recall Lift Rate
A business selects Engagement as its campaign objective.
Which action would the business want its customers to take?
- A . Like a post
- B . Visit its website
- C . Remember an ad
- D . Make a purchase
An ad on the Facebook App is initially approved startsto be delivered, and then gets.As approved.
What could be a reason for this disapproval?
- A . High negative feedback
- B . Low bid amount
- C . The payment method expires
- D . Narrow targeting settings
What are the benefits of Facebook pixel? (Choose all that apply)
- A . Helps advertisers reach the right people
- B . Measures the results of an ad across devices
- C . Measures in-app activity
- D . Helps advertisers to create ad mock-ups
Which two ad placement options are available on Instagram? Choose all that apply.
- A . Stories
- B . Right column
- C . Marketplace
- D . Feed
When you begin a new campaign on Ads Manager, what is the first step in the process?
- A . Select where ads will be seen through placements
- B . Create a Lookalike Audience based on website visitors
- C . Produce the right creative for the campaign
- D . Align your marketing goal with a campaign objective
How does the ad auction determine which ad to show to the intended audience?
- A . By maximizing value for both people and businesses
- B . Based on the highest bidding price
- C . By comparing the historic performances of advertisers
- D . Based on predicted engagement rate
A business only has high-quality photos as creative assets. It’s interested in testing video ads but doesn’t have resources to create them .
What solution should the business try?
- A . Slideshow
- B . Single image
- C . Instant Experience
- D . Carousel
- E . Stories
What are two benefits of the interconnectivity of the Meta products? (Choose 2)
- A . Divide budget by platform
- B . Manage ad campaigns across platforms from one interface
- C . Optimize ad campaigns by placement type
- D . Apply reach and frequency across Messenger
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