Which product would you suggest funding?

Management has asked you for advice on which product to fund. Each product is focusing on different markets. Given the following information: -Product A has very high user satisfaction scores and high market share. -Product B has low user satisfaction scores, low market share, but is in a growing market in which no other competitor has significant market share.

Which product would you suggest funding? (choose the best answer)
A . Product B
B. Product A

View Answer

Answer: A

Explanation:

Product A’s customers are well-satisfied; additional features may actually lead to lower satisfaction. You should fund the Product with the greatest opportunity to close the customer’s gap between current and desired outcomes.